18 Nov 2025

Ambition Africa 2025: territorial attractiveness at the heart of the discussions!

All our newsAmbition Africa 2025: territorial attractiveness at the heart of the discussions!

Our presence at Ambition Africa in Paris, through Thierry Blin, Head of the Attractiveness & Partnerships Practice, is not a mere observation but a strategic investment in the future of Franco-African relations.

A resounding success! More than 1,500 participants (over half of them from the continent), 40 countries represented (including the DRC, Angola, Libya, Kenya, Madagascar...), and nearly 1,500 B2B meetings organised. Africa is more than ever an investment priority.

At 2AD Consulting, we are Architects of Decentralised Cooperation and Territorial Development. Our role at Ambition Africa was to:

  • Decode the new investment dynamics (as shown by the presence of 7 African ministers and the strong turnout) discussed during the workshops.
  • Facilitate connections between these business opportunities (the 1,500 B2B meetings) and French and European know-how.
  • Strengthen our network of key partners (Business France, Bpifrance, African delegations...) to design more impactful and sustainable territorial projects.

We were pleased to talk with the Business France teams, in particular Marc Cagnard and Philippe GARCIA. We also thank Nicolas Forissier, Minister Delegate for Foreign Trade and Attractiveness, for the opening, and Eleonore Caroit, Minister Delegate for La Francophonie, for her inspiring speech.

Are you a local authority, an investor or an SME targeting Africa? B2B meetings and project announcements abound, but your establishment strategy is crucial.

Contact us to turn these opportunities into concrete decentralised cooperation or territorial attractiveness projects. We have the keys to secure and optimise your development efforts on the continent.

Many thanks to our partners Business France and Bpifrance, and to all the sponsors, for this rich event.

See you at Ambition Africa 2026!

A project in Gabon or Togo? Let’s talk.

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