Discover our firm
2AD Consulting
Your business partner
Connect • Advise • Transform
Since 2014, 2AD Consulting has been putting at your service its insight into the Gulf of Guinea markets, its business and institutional network, growth support and financial expertise.
200+
Companies supported
12 years
Of experience in Gabon
3 years
Of presence in Togo
4
Practice areas
2025 in review
Dear clients and partners,
As 2025 draws to a close, we at 2AD Consulting cannot help looking back on the road travelled with a smile. 31 companies placed their trust in us to open the doors of new markets or to strengthen their strategy and internal organisation, and frankly, what an adventure!
Whether setting up your subsidiaries, organising your trade missions or decoding your vision through in-depth studies, we have had the privilege of being on the ground alongside you.
2025 was, among other things:
- — Strong bridges between Canada, France, Cameroon, the Emirates, Rwanda and our Libreville office.
- — “In-house” support for our companies in Gabon.
- — A real acceleration on the Togo axis and in the sub-region thanks to our Lomé office.
To our partners: a huge THANK YOU, again and again, for your trust. It is thanks to these relationships that we manage to move the lines together.
To our clients: thank you for entrusting us with your ambitions. Seeing your projects come to life on the ground is what drives us every morning.
In 2026, we are keeping the same course: connecting, structuring, strengthening and growing your businesses.
The whole 2AD Consulting team wishes you a 2026 full of boldness and success!
News
Entrepreneur’s Cafés · 3rd edition
Theme #3
Roadmap & objectives: how to structure your year and stop flying blind?
At the start of the year, many entrepreneurs set off again with good intentions… but without a real direction.
This third edition of the Entrepreneur’s Cafés is devoted to building a clear and realistic roadmap, to turn a vision into concrete, actionable objectives.
We will work on the Steering & Projection lever, to help business leaders break out of constant reaction, prioritise their efforts and move forward methodically throughout the year.
Come and discuss key questions such as:
- Vision & Annual Direction: How to set a clear direction for the year ahead without falling into vague or unrealistic objectives.
- Useful & Measurable Objectives: How to set motivating objectives, aligned with the reality of your business and your resources.
- Operational Roadmap: How to break your objectives down into concrete steps so you know what to do, when and why.
Come and ask your questions, take a step back and leave with every lead you need to steer your business with more clarity and peace of mind throughout the year.
Target audience: Entrepreneurs (sole traders or small and medium-sized businesses), business leaders looking to structure their growth, project owners in the launch or repositioning phase.
RegisterWho are we?
For more than 12 years, 2AD Consulting has supported companies, investors and institutions in their development projects in Central and West Africa.
Present in Gabon since 2014 and in Togo since 2023, we provide recognised expertise in strategy, business development, economic attractiveness and investment support.
Our strength lies in a thorough knowledge of the markets, a first-rate network of decision-makers and an operational, results-driven approach.
Responsiveness, expertise and commitment are at the heart of our approach.
Why choose 2AD?
EXCELLENCE & FIELD EXPERTISE
In-depth knowledge of local realities and key sectors, delivering concrete, measurable results.
CONFIDENTIALITY & INSTITUTIONAL CREDIBILITY
An approach based on discretion, trust and a command of institutional environments.
AGILITY & STRATEGIC VISION
We adapt quickly to your challenges to turn them into opportunities and build winning strategies.
PROXIMITY & PARTNER NETWORK
A team on the ground, alongside its clients at every step, backed by a strong network of players in Gabon, Togo and internationally.
Our purpose
From vision to the field.
With 2AD Consulting, you gain:
- in results thanks to our market expertise
- in security thanks to a reliable network of partners
- in time by speeding up your procedures and projects
- in proximity thanks to tailored support
Four practice areas
Growth & Performance Practice
Business structuring and development: diagnosis, roadmap, executive coaching and team training.
Economic Intelligence & Markets Practice
Market research and analysis, strategic monitoring, economic intelligence and support for development in new markets.
Attractiveness & Partnerships Practice
Territorial attractiveness, establishment and development of foreign companies, strategic partnerships and international institutional relations.
Strategic Finance & Bankability Practice
Financial structuring, preparation of business plans and financing applications, bankability analysis and support for investment projects.
Our footprint
Here, and wherever your ambitions take you.
Our Libreville and Lomé offices combine in-depth knowledge of local markets with a network of partners in the Gulf of Guinea, the Maghreb and beyond.
International presence
Accredited partner
Team France Export for Gabon and Togo
Team France Export brings together all the public solutions offered by the French Regions, French State services, Business France, the Chambers of Commerce and Industry and Bpifrance to help French companies succeed internationally.
Contact us today